1. How can a start-up avoid or sidestep the pressure applied by one of the five forces on industry..

1. How can a start-up avoid or sidestep the pressure applied
by one of the five forces on industry profitability by establishing a unique
“position” in an industry?

2. What are the characteristics of a fragmented industry?

3. What is the primary opportunity for new firms in
fragmented industries?

4. What are the characteristics of a mature industry?