1. How is a focus group used to generate new business ideas?
2. What is the purpose of day-in-the-life research?
3. What is the purpose of an idea bank?
4. How do businesses encourage creativity at the firm level?
5. Identify three start-ups, other than those discussed in
this chapter or listed in Table 2.2, that were started to solve a problem.
Briefly describe the problems the three start-ups are solving and how they are
going about doing so.