1. If Digg had completed a competitive analysis grid shortly before it relaunched in 2010, what…

1. If Digg had completed a competitive analysis grid shortly
before it relaunched in 2010, what factors would you have placed on the
vertical axis of the grid and what companies would you have compared Digg
against? To what degree do you think Digg would have favorably compared to its
competitors?

2. What steps could Digg have taken, throughout the life of
its business, that may have enabled it to remain competitive and still be a
successful firm today?