1. Spend some time looking at lyft, one of the successful peer-to-peer business model companies…

1. Spend some time looking at lyft, one of the successful
peer-to-peer business model companies mentioned in this feature. Why do you
think lyft has been successful while BlackJet, Ridejoy, and neighborrow.com
failed?

2. What role do you think the industry that a start-up is in
plays in its suceess or failure as a peer-to-peer business? Are some industries
more receptive to peer-to-peer business model start-ups than others? Explain
your answers.