1. What are the attributes or characteristics of an attractive industry for a new venture? 2. What..

1. What are the attributes or characteristics of an
attractive industry for a new venture?

2. What is a target market?

3. Why do most start-ups focus on relatively small target
markets to begin with rather than larger markets with more substantial demand?

4. What are some of the ways to determine the attractiveness
of a small target market within a larger industry?