2008PSY Social and Cultural Psychology

RESEARCH QUESTIONSChoose only ONE (1) of these to answer
1.Cognitivedissonance theory (Aronson, 1992;Festinger, 1957) proposes that people experience psychologicaldiscomfort when they hold inconsistent attitudes and/or behaviours. Drawing on this theory, dissonance-based intervention approaches have been developed with an aim of improving body image. In youressay, describe cognitive dissonance theory and the principles that underliedissonance-based body image interventions.Present and critically evaluate research investigating the effectivenessof such interventions for improving body image.Discuss cultural considerations relevant to evaluating this evidence.
Note: Given the difficulty of obtaining Festinger’s(1957) monograph, Aronson’s (1992) paper has been set as one of the startingreferences as it provides a good summary of cognitive dissonance theory.
2. The Yalemodel of persuasion (Demirdöğen, 2010; Hovland, Janis, & Kelley, 1953) proposesthat the credibility of thesource of communication is one factor that influences the success of acommunicator’s persuasive endeavours.Drawing on this model, persuasive communications involving crediblesources have been developed with an aim of creating positive consumerattitudes and behaviours towards a product. In your essay, describe theYale model of persuasion and its hypotheses regarding the impact of source credibilityon the persuasiveness of a communication. Present and critically evaluateresearch investigating the effectiveness of communications involving crediblesources on creating positive consumer attitudes and behaviours. Discuss cultural considerations relevant toevaluating this evidence.Note: Given the difficulty ofobtaining Hovland et al.’s (1953) paper, Demirdöğen’s (2010) paper has been setas one of the starting references as it provides a good summary of the Yalemodel.
Inrelation to the issue specified in the question, your essay needs to:· convey the knowledge and ideas that have beenestablished regarding the social psychological theory/model central to theresearchquestion·describe, summarise, and integrate researchregarding the theory/model·highlight strengths and limitations/gaps of theresearch regarding the current theory/model·address cultural considerations relevant toevaluating the theory/model and research·draw conclusions regarding the current state ofthe theory/model and research
Thequestions below have been structured to help you achieve these aims. Thequestions are like a simple recipe for a literature review: introduce; describemodel; review the relevant literature; discuss cultural issues; conclude.