A friend of yours just completed a First Screen analysis for an e-commerce site that she hopes to…

A friend of yours just completed a First Screen analysis for
an e-commerce site that she hopes to launch to sell horse riding supplies such
as saddles, tacks, lead ropes, and feed buckets. She’s disappointed because she
rated 10 of the 25 items included in First Screen as having either low or
moderate potential. After thinking about this, your friend says to you, “Well
that’s that. Good thing I completed a feasibility analysis. I definitely do not
want to start the business I was thinking about.” Is your friend correct in
reaching this conclusion? How would you advise her to interpret the
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A friend of yours just completed a First Screen analysis for
an e-commerce site that she hopes to launch to sell horse riding supplies such
as saddles, tacks, lead ropes, and feed buckets. She’s disappointed because she
rated 10 of the 25 items included in First Screen as having either low or
moderate potential. After thinking about this, your friend says to you, “Well
that’s that. Good thing I completed a feasibility analysis. I definitely do not
want to start the business I was thinking about.” Is your friend correct in
reaching this conclusion? How would you advise her to interpret the results of
her First Screen analysis?

»