Analyze the dynamics of the marketing environment for your company’s product.

PART 1. Please write a 1-2 page paper regarding a product that you regularly purchase (my example wasdog food), but feel free to write about something else you see fit). Write a 1-3 page summary thatanswers the following four questions.Who are the target customers?What do the target customers want?What other products, companies, or disruptive technologies is it competing with?Does the company that produces it have a customer-focused culture? If so, how? If not, how would you recommend it do so?Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.Cite 2-3 Sources
PART 2. This is a 3-4 page paper on a product for a Marketing Course (Masters). You can make up a prod-uct and Company.
Marketing Environment:Analyze the dynamics of the marketing environment for your company’s product.Summarize the marketing mix for your company’s product and explain which market orientation (or combination thereof) you will adopt in setting product strategy. NOTE: The “marketing mix” is the 4P’s…Product, Promotion, Place (distribution) and Price.Who is the most influential actor in the microenvironment for your company’s product and why?What is the most influential force in the macroenvironment for your company’s product and why?Buyer Behavior:Determine the purchase decision process for the buyer of your company’s product.
1. What is the purchase process for your company’s product? Is it B2C or B2B? What stages of the buying process are most critical for the buyers of your product and why?2. What are the strongest buying influences on the purchasers of your company’s product, and how canyou use an understanding of those influences on your buyers to a strategic advantage?3. Where does your company’s product fall on the diffusion of innovation curve, and what are thestrategic implications of this on the marketing of your company’s product?
Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.
Cite 2-3 Sources