Answer these 3 questions. 1. Using examples, critically discuss how firms can use branding tocombat each of Porters Five forces. 2. Critically compare the effectiveness of mechanistic and organicorganisation structures in helping to deliver an innovation strategy. 3. Critically assess the view that globalisation and the growth of multinational corporations benefit the world. Do not repeat sources, or make substantial use of the same text in more than one answer.
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