Companies willing to focus on communication as a means of doing business engage in relationship marketing. Relationship marketing identifies “high value” customers and prospects and bonds them to the brand through personal attention. Name a company you believe utilizes relationship marketing and give examples of how relationship marketing is accomplished.

Companies willing to focus on communication as a means of doing business engage in relationship marketing. Relationship marketing identifies “high value” customers and prospects and bonds them to the brand through personal attention. Name a company you believe utilizes relationship marketing and give examples of how relationship marketing is accomplished.