Concepts of Strategy

To launch the rich dialogue of what is expected throughout this course, read the following survey, Survey: Saudi consumer sentiment during the coronavirus crisis, and apply the concepts of strategy shared in this module to a business in the KSA then in an original post, present well-written answers to the following questions:
McKinsey & Company. (2020, July 2). Survey: Saudi consumer sentiment during the coronavirus crisis. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-saudi-consumer-sentiment-during-the-coronavirus-crisis
What is the strategy of the business?
Why has the strategy been successful?
From the survey select three changes in consumer sentiment that you think will be most impactful on the KSA company then consider if you think the business will continue to be successful?
Embed course material concepts, principles, and theories (which require supporting citations) in your initial response along with at least one scholarly, peer-reviewed journal article. Keep in mind that these scholarly references can be found in the Digital Library by conducting an advanced search specific to scholarly references. Use APA style guidelines.
Recommended References:1.Bradley, C., Hirt, M.,Hudson, S., Northcote, N., and Smit, S. (2020, July 14). The greatacceleration. https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/the-great-acceleration2.Barbosa, L. C. F. M.,Mathias, M. A. S., Santos, G., & de Oliveira, O. J. (2020). How theKnowledge of the Major Researchers Is Forging the Business Strategy Paths:Trends and Forecasts from the State of the Art. Quality Innovation Prosperity /Kvalita Inovácia Prosperita, 24(3), 1–20.https://doi.org/10.12776/QIP.V24I3.1404