Define a specific, non-technical audience and purpose.

Create an infographic by using a free infographic template from Canva.com. (example attached)
Infographic: Define a specific, non-technical audience and purpose. Must use atleast 2 data sets, include one original chart, table, or graph, and oneoriginal graphic. Include a full description of the content and a bibliographyof sources.Topic: Importance of E-commerce in BusinessAudience: The target audience of the infographic is small and large business owners interested in venturing into e-commerce platforms to manage their sales and customer relationship management.How you do itThis is what you need to do to complete thisassignment:Step 1: Find accurate dataWork with data connected to our course theme.You are required to work with statistical data that is accurate and substantive(not trivial statistics such as types of snacks consumed during the SuperBowl).You can start by exploring the links to datasets in the Resources folder on the course menu. One way to find substantivedata sets is to do a search using the terms “data visualization contest.” Thesecontests provide data and often have a specific focus. You might try alsosearching for contests based on terms related to topics in our course theme.Another great place to find data sets is to look at academic/scholarly articlesfrom your field or to articles in quality newspapers and magazines that aresummarizing research or developments on a particular issue; you can usuallyfollow links in those sorts of articles back to the original source data.Remember, the infographics that successfullytell a story come from more than ONE data set. They synthesize data from avariety of sources. Therefore, you must use at leasttwo data sets.Step 2: Explore the dataYou may have a story in mind that you want totell. If not, you may want to explore data to extract a story. Look forpatterns or trends, differences, similarities, cause/effect relationships etc.Another way to explore the data is tointerrogate it by asking questions. For example, if you were working on aninfographic about climate change, you might ask a data set covering the numbersof tornadoes by year, “how many tornadoes occurred in 2013 compared to otheryears.”Step 3: Analyze the writing situationOnce you have an idea for the story you wantto tell, you will want to analyze your rhetorical situation and identify thenon-technical audience for your infographic. It is important to analyze youraudience’s level of interest in the topic. You may be telling a story thatwould be of interest to many people or the story may be of interest to anarrower group. Gauging that level of interest includes identifying what is atstake in the visual you present to this audience.Step 4: Create your infographicAs the blog Visual News points out, thebest infographics are created when a story comes first. In a completed piece,every data point, piece of copy, and design element should support the story.Keep the following goals in mind when designing your infographic.● Engage the reader with an interesting title and subtitles● Provide context for the data● Guide the reader through the graphic in a logical flow● Highlight notable findings/insights in the information● Provide a sound conclusionTip: Sketch the infographic elements on a plain piece of paper (or othermeans) before trying to actually create it.Step 5: Include a separate “description” of the contents and cite allsources usedAn endnote citation is the least intrusive wayto cite sources. (See DisabilityImpacts Us All as a model.)When creating your infographic, apply what youwill learn in this section of the course about the principles of effectivedesign and rhetorical appeals.