Discuss the impact of the Covid-19 global pandemic on businesses has been far reaching and has been a catalyst for change in many markets bringing new challenges and new opportunities.

Discuss the impact of the Covid-19 global pandemic on businesses has been far reaching and has been a catalyst for change in many markets bringing new challenges and new opportunities. Using the learning you have acquired during this module as well as your own research, develop a marketing recovery plan for an individual business within a market you have researched. The marketing recovery plan (or post Covid plan) should focus on how the business might meet the challenges and exploit the new opportunities.