Discuss the issues, problems and opportunities facing marketers in the international marketplace.(Do not just “cut and paste” material)

Find an article discussing an example of an organization involved in international marketing. (It could deal with one of the marketing strategy variables, i.e. 4Ps, or one of the other topics discussed this semester e.g. marketing research).
Discuss the issues, problems and opportunities facing marketers in the international marketplace.(Do not just “cut and paste” material)
How does the article you chose relate to these?