Do you think Progressive is successful in building an emotional connection with the consumer?

1. Identify and describe the major variables in Progressive’s marketing mix. 2. Do you think Progressive is successful in building an emotional connection with the consumer? Explain. 3. Do you think Progressive’s marketing strategy serves the broader corporate strategic objective? Explain. 4. In what ways do you think Progressive demonstrates competitive advantage?

Levens, Michael P. Marketing (p. 283). Pearson Education. Kindle Edition.