Explain how attitudes are composed of evaluative beliefs that do not reliably predict behavior.

Explain how attitudes are composed of evaluative beliefs that do not reliably predict behavior.Explain how researchers typically measure attitudes.Evaluate how nature and nurture interact to form particular attitudes.Explain the most common approach to changing attitudes.Illustrate why attitudes need to be measured both directly and indirectly.Explain how cognitive dissonance motivates self-justification and attitude change.Analyze two distinct paths to persuasion (central and peripheral routes).Apply specific persuasion techniques to attitude or behavior change.