Explain how you would characterize the company’s competitive strategy?

Explain how you would characterize the company’s competitive strategy? Should it be classified as a low-cost provider strategy? A differentiation strategy? Also, has the company chosen to focus on a narrow piece of the market, or does it appear to pursue a broad market approach?

Integrate academically credible references (minimum of 5), and integrate theory into your essay.

Follow 6th edition APA writing conventions, ensuring you include an introduction paragraph, appropriate sections headings, and a conclusion paragraph, written at the graduate level