Has social media increased political engagement and increased political discourse in general? Has the political class moved away from control to engagement (to use the language of your textbook regarding marketers)? If so, has this increased engagement been for the better? If not, how and why are things basically the same or worse?

In some ways the readings and video clips for this week contradict each other. Our social media seem to bothalienate us and bring us together. Our world is described as both disengaged and engaged at the same time. How isthis possible? Last week we discussed some of the tensions caused by our new media. This week we explore thedissonance caused by our disconnected and connected world as we explore the idea of engagement related tosocial media. Your textbook discusses engagement from the point of view of consumers directly engaging brandsand companies. What this essentially means is that consumers have more of a voice with regards to the productsthey consume.The question for this week asks whether or not the democratizing of consumer opinion extends to politicaldiscourse in a meaningful way. We know politicians are using social media to get their “message” across to voters.However, is the political landscape being changed by social media? This question may initially seem unrelated tothe marketing focus of your textbook, but there are undeniable similarities between the consumer choices wemake and the politicians we choose to represent us locally and nationally. Or, is this similarity merely a superficialunderstanding of how we select products and politicians?Directions:Using the assigned readings for this week AND YOUR OWN RESEARCH (must come from a library – online orotherwise), write a short essay (3 pages and 3 sources minimum) in proper (APA or MLA) college format whichanswers the following question:• Has social media increased political engagement and increased political discourse in general? Has thepolitical class moved away from control to engagement (to use the language of your textbook regardingmarketers)? If so, has this increased engagement been for the better? If not, how and why are thingsbasically the same or worse? Remember to focus on social media with regards to your answers. Also, feelfree to focus on a recent (or not so recent) political event that helps you illustrate your point/s.