How can companies enhance customer retention using Blockchain?

Write unique/originalthesis. (Plagiarism close to 0) Liveconversation before is appreciated.
Thesis is strategic/managerialpoint of view of the problem rather than technical solution.
Thesis alsohas been thought through and major preparation was already done. The work may beextended by additional literature. Principal is available for discussion andclarifications if needed. (1 month deadline)
Provided bythe original author:List ofread & underlined/skimmed through papers. (pdf files)Documentwith some comments for literature. (Word file)Developed thesisstructure. (Subject only to minor corrections) (Word file)Developed Framework.(Subject to some corrections) (Excel file)(files to be uploaded later)
Criteria:Thesis workexcluding: Abstract, Table of contents, References, Bibliography, Annexes.Materials/drafts in progress shall be sent as they are written on regular basis.(These may contain non-substantial errors/mistakes. Drafts needed to avoid any misunderstandings)Peer-reviewedliterature shall be used at the core. (20+ articles defined already by originalauthor)
Thesis ResearchQuestion:How cancompanies enhance customer retention using Blockchain?Methodology:Analysis ofexisting literature and synthesis of framework, with some logic/elements of K.Peffers Design Science Research methodology.Expected Outcomeof the Thesis:Decision-makingframework for small-medium sized company on introducing blockchain to improvecustomer retention (focus on loyalty programs). Apart from framework small description/applicationfor demonstration purposes.
Approximatesize 40 pages: 1.5 line spacing. Margins 2 cm each side.