If the local social media marketing strategies vary in the different types of cultures?

Term Paper for course: Intercultural Managmenet and Global Marketing.This term paper should cover some theroies, specific examples and answer to the question:If the local social media marketing strategies vary in the differenttypes of cultures?
Need to analyze culture influence in social media marketing, explain the meaning by using references from scietific articles from sources like www.scopus.com
The example of this paper is great:https://www.academia.edu/6865233/Cultural_Influence_on_Social_Media_Marketing_a_Glocal_Approach
Ofcourse we need to avoid plagiarism and come with different approach.