Imagine that you’ve been hired by Fitbit, the wearable activity tracker, to conduct focus groups on.

Imagine that you’ve been hired by Fitbit, the wearable
activity tracker, to conduct focus groups on your campus to get a better sense
of how Fitbit can be as relevant and useful to college students as possible.
How would you go about setting up the focus groups? What are the primary issues
on which you would concentrate with the focus groups?