Linda Henricks is thinking about starting a firm in the home health care provider industry. When…

Linda Henricks is thinking about starting a firm in the home
health care provider industry. When asked by a potential investor if she had
studied the industry, Linda replied, “With the aging of the population and the
fact that people are living longer than ever, the home health care provider
industry is so full of potential, it doesn’t require formal analysis.” In what
ways will Linda limit her possibilities with the potential investor if her
current attitude about the importance of industry analysis doesn’t change?