Marketing term paper

Marketing term paper

Assignment type
Term paper


Based on all of the previous weeks’ readings and the assigned readings this week choose and develop a new implementation of “sharing economy.” Explain in a paper (4-6 pages single spaced) your reasons for choosing the particular implementation, and describe the logic an coherence of the BMC for this use case. Citing readings and outside sources are required and will count for grade. A completed BMC template for the implementation will be required as a PDF or a Word file.