Name three companies you have done business with, as an employee or customer (Apple, Chipotel and Mac). Discuss how you personally view their employer brand. Would you want to work for them or not? How can these firms improve their employer brands? Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.

Name three companies you have done business with, as an employee or customer (Apple, Chipotel and Mac). Discuss how you personally view their employer brand. Would you want to work for them or not? How can these firms improve their employer brands? Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.