Select a print advertisement that catches your attention and analyze it according to the AIDA concept (attention, interest, desire, action). Identify features of the ad that catch your attention, pique your interest, make you desire the product, and spur you towards a purchase.

Base from the textbook Boone, L. E. (2016). Contemporary marketing (17th ed.). pg. 549,
Select a print advertisement that catches your attention and analyze it according to the AIDA concept (attention, interest, desire, action). Identify features of the ad that catch your attention, pique your interest, make you desire the product, and spur you towards a purchase.Write your answers in Microsoft Word and format it according to APA standards.