The increasing prevalence of ‘born global firms’ and digital internationalisation challenges the incremental model and psychic distance notion of firm internationalisation. Critically evaluate.

Question 1:The increasing prevalence of ‘born global firms’ and digital internationalisation challenges the incremental model and psychic distance notion of firm internationalisation. Critically evaluate.
Question2:Advise a UK company of your choice that operate across EU markets on how to effectively manage the new realities created by Brexit. Please provide a brief profile of your chosen UK company before presenting your advice.