What are basic copy rules/principles/techniques to consider?

1. After completing topic 4, do we need copy in ads? Why or why not? When do you think copy work best?2. What is the difference between a slogan and a tagline?3. What are basic copy rules/principles/techniques to consider?4. Do your responses to the previous question differ depending on print, television, web, etc.?Writing Checklist:___ Eliminate “there”, “this”, “thing”, “it”___ Write in 3rd person. (Do not use I – such as “I think”, “I feel”… or my – such as “In my opinion”…)___ Include a self-assessment that tells me what relevant IMC concepts, models, or theories you learned from completing the assignment.