What are the opportunities for other uses of the Internet and digital media for marketing?

Book:Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing: Strategy, implementation and practice (7th ed.).
ISBN-13: 978-1292241579.
Discussion Question:Some would see digital media primarily as a means of advertising andselling products. What are the opportunities for other uses of theInternet and digital media for marketing?
(See chapter 1)