This week we are learning about assessing opportunities in International Markets and the discussion will cover various topics including quantifying market potential, the middle class in emerging markets, and the importance of cities for IB. Below are your tasks.
1. Compile a list of new terms and definitions that you have learned in this Challenge;
2. Watch the video on Airbnb in Africa and explain the opportunities and challenges that Airbnb faces in Africa. Do you think the company can succeed in that market?
What does the future look like for Airbnb in Africa? – CNN Video
3. Use the PESTEL Template.xlsx and apply it to your assigned country. Select one of the following two firms (KIA, BMW) and use your PESTEL analysis to recommend which of these companies should invest in your country. Explain why. Here is a PESTEL TEMPLATE and here is a good SAMPLE PESTEL FOR THE UAE. You can use the Template and attach it to your Challenge 3 answers.
MY ASSIGNED COUNTRY – CAMBODIA