What is the relationship between pictorial elements and written material, and what does this tell us?

What is the general ambiance of the advertisement? What mood does it create? How does it do this?What is the design of the advertisement? Does it use axial balance or some other form? How are the basic components or elements arranged?What is the relationship between pictorial elements and written material, and what does this tell us?What is the use of space in the advertisement? Is there a lot of ‘white space,” or is it full of graphic and written elements?What signs and symbols do we find? What role do they play in the ad’s impact?If there are figures (men, women, children, animals), what are they like? What can be said about their facial expressions, poses, hairstyle, age, sex, hair color, ethnicity, education, occupation, relationships (of one to the other)?What does the background tell us? Where is the advertisement taking place, and what significance does this background have?What action is taking place in the advertisement, and what significance does it have? (This might be described as the ad’s “plot.”)What theme or themes do we find in the advertisement? What is it about? (The plot of an advertisement may involve a man and a woman drinking, but the theme might be jealousy, faithlessness, ambition, passion, etc.)What about the language used? Does it essentially provide information, or does it try to generate some kind of emotional response? Or both? What techniques are used by the copywriter: humor, alliteration, definitions” of life, comparisons, sexual innuendo, and so on?What typefaces are used, and what impressions do they convey?What is the item being advertised, and what role does it play in American culture and society?What about aesthetic decisions? If the advertisement is a photograph, what kind of a shot is it? What significance do long shots, medium shots, close-up shots have? What about the lighting, use of color, angle of the image?What are sociological, political, economic, or cultural attitudes indirectly reflected in the advertisement? An advertisement may be about a pair of blue jeans, but it might indirectly reflect such matters as sexism, alienation, stereotyped thinking, conformism, generational conflict, loneliness, elitism, etc.
You have five different combinations available for you to choose from. Only select one of these:Compare two ads for the same brand that were broadcasted years apart (iPhone ad in 2008 vs. iPhone ad in 2021).Compare two ads, broadcasted within the same timeframe, for the same product, but different brands (i.e., iPhone ad compared to a Samsung ad for the latest models).Compare two ad types published simultaneously for the same product (i.e., billboard ad for the same product with the video ad for the same product) in the same region.Compare two ads for the same product broadcasted in two different regions.Compare at least six ads for different products broadcasted within the same timeframe to reflect on the audience’s attitudes and expectations.Essays must follow proper APA formatting:The entire text should be in 12-point font (NO bold and NO italics) and double-spaced. Please use LEFT align. NO full alignment. Please use the following font style: Times New Roman. Each paragraph must have the first line indented (TAB once). DO NOT leave large spaces between paragraphs. There should be one-inch margins along all four edges of the paper (usually Word is defaulted correctly to this). Punctuation rules for typing should be followed: one space left after a comma (,), a semi-colon(;). There is NO space between the previous word and any of these punctuation marks.