What is unique or distinctive about the product that separates it from competitors?

You work for Apple in the marketing innovation department – your task – is to identify a market opportunity and develop a pilot marketing plan to launch the new product in a test market in the USA. A pilot marketing plan allows you to test your plan in a small market prior to a national roll out. At the end of Week 4, you will submit a substantial but rough draft to your instructor for grading and feedback. Be sure to read Appendix A in the text and use the marketing plan outline from the Files folder in Canvas. It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Set up your document with all the required headings and sub-headings and bullet point the key ideas, decisions and data that you have for each section. The is is not as essay or a research paper – this is a professional planning document.Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. A marketing plan is a guide for those product innovations and marketing activities for a specified period of time, typically about 1 year. Marketing plans are used internally to guide marketing activities, or they can be used to communicate with external audiences to raise capital.There are important things to consider as the plan is created.Is the marketing idea valid?What is unique or distinctive about the product that separates it from competitors?Does a viable market exist for the product?Is the target market large enough, accessible, and capable of purchasing your product?Are the financial projections sound?Is the management team competent?How will investors get a return on their investments?