What problems do you see with the article’s credibility (ethos)?

area and exemplifies one or more of Zimdars’ classifications(e.g. fake news, junk science, satire, and so on).
Your task is to analyze the rhetoric on the website you select. Focus on evaluating the website’s credibility (ethos),
but also consider analyzing the article’s logic (logos) and emotional appeals (pathos).
MLA format is required for this assignment. Your final draft should be 4-5 pages.
Start by contextualizing the website’s rhetorical situation and providing a brief summary of the website’s content. In
the body of your essay, you should use textual evidence from your website and at least two secondary sources
from Criss Library and/or the Internet to explain the website’s ethical, logical, and/or emotional fallacies. Your
sources should not be about rhetorical appeals; they should be about the claims made on the website. Next, discuss
why the website is likely persuasive for some viewers even though the content is inaccurate, unethical, and/or
misleading by describing the rhetorical strategies the author(s) used to make their argument convincing. Conclude
by reflecting
on the
website you
disinformation/misinformation causes in general.
Write your paper to an academic audience with a diverse range of political perspectives.
Tools for Evaluating Credibility and Analyzing Rhetoric
Use whichever of the provided resources and concepts that help you develop the most effective rhetorical analysis of
your article:
“Zimdar’s Classifications” for classifying the type of news
– “CRAP Test” for evaluating the credibility of online sources
“Ten Questions for Fake News Detection” for identifying red flags about the credibility of sources
“Recognizing Logical Fallacies” for identifying logical fallacies
Ethos Logos Pathos Handout for evaluating rhetoric in general
Ouestions for Rhetorical Analysis
Use the following questions to help you get started rhetorically analyzing your article:
• How would you classify the article in relation to Zimdars’ classifications? Why?
• Who wrote the article? What is its purpose? Who is its intended audience?
• What problems do you see with the article’s credibility (ethos)? Why does it fail the CRAAP test?
• What appeals to emotion (pathos) or logical fallacies (logos) does the article use?
• How do these appeals impact the article’s credibility?
Focus on rhetorical analysis. Here is a clear synopsis of rhetorical analysis from the Texas A&M
University’s Writing Center: Rhetoric is the study of how writers and speakers use words to influence
an audience. A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then
explains how the parts work together to create a certain effect-whether to persuade, entertain or
inform A rhetorical analysis should explore the rhetorician’s goals, the techniques (or tools) used,
examples of those techniques, and the effectiveness of those techniques. When writing a rhetorical
analysis, you are NOT saying whether you agree with the argument. Instead, you’re discussing how the
rhetorician makes that argument and whether or not the approach used is successful.
Craft a three-level thesis statement. Try using the following questions to help you develop a
working thesis statement.
• 1. Conclusion: How would you evaluate the source’s credibility and classify it using to
Zimdars’ list?
o 2. Premises: What is problematic about the source’s rhetoric (ethos, logos, pathos)?
3. Significance: Why is this article-and articles like it with the same classification-
important and/or relevant to you, your audience, and/or our world in general?
• Move beyond the five-paragraph essay structure. Don’t be boxed in by the five-paragraph essay
structure, with its three parallel points in the thesis statement. You do not need to choose three reasons
or elements of rhetoric to focus on in the body paragraphs: you may want to focus on more or fewer
but in more depth, or you may want to show more complex relationships between your ideas.
Develop and organize your paragraphs around your points of rhetorical analysis. Use the
provided resources and the concepts we’ve covered in the course readings to help determine the topics
for your paragraphs. Avoid organizing your paper with one paragraph on ethos, one on logos, and one
on pathos, since some rhetorical elements may require more in-depth analysis than the others. For
example, you may need to devote several paragraphs to exploring different aspects of the article’s
ethos, or you may want to explore several logical fallacies and/or emotional appeals over multiple
Develop an effective title, introduction, and conclusion. Use the strategies we have covered in the
course readings to craft these components of your paper, all of which can help engage your audience
and make your argument stand out. Consider developing a two-paragraph introduction and/or
conclusion to help you further contextualize and discuss the topic for your audience.
Include a works cited page and MLA in-text citations. This paper will need to include both a
works cited page and in-text citations as necessary (also known as parenthetical citations). These
elements should follow MLA guidelines. See the “MLA Works Cited’ and “MLA In-text Citations’I
resources on the course website for more information,
Edit your sentences for clarity and concision. Avoid unnecessary repetition and wordiness,
unclear language, and ineffective use of the passive voice. As you work toward finalizing your paper,
closely examine each sentence for clarity, concision, and focus. See the
“Sentence Clarity and
Concision’ resource on the course website for further tips.