What recent developments in the marketing landscape have affected consumer behavior and the buying process?

1. What is the value of marketing intelligence?
2. How many companies do you think conduct marketing research studies before launching a new product? Why?
3. What recent developments in the marketing landscape have affected consumer behavior and the buying process? Explain.
4. How is communicating with customers via social media similar to and different from conducting marketing research studies? What are the implications for marketing?
5. In the crowded market for candy, cookies, and other sweet treats, Estee Foods (www. Esteefoods.com) successfully carved out a niche by offering a wide range of sugar-free products. Estee targeted diabetics as well as other consumers who needed or wanted to restrict their intake of sugar and other ingredients, like carbohydrates. Discuss Esteeā€™s target selection based on the three criteria from Section 2.3 in the reading: segment characteristics, competition, and company fit.