What types and combinations of media should be used?

Peter and Donnelly state in Chapter 8 that effective advertising should follow a plan.

Review CASE STUDY: The AGRI Venture: A Strategic Marketing Plan for High Growth in a Low-Income Market.

Please also review Marketing Insight 8-2 regarding online media for marketing communications and Marketing Insight 8-4 on the Eight-M formula for an advertising campaign from the Peter and Donnelly textbook.

You may also reference and cite external resources (APA Citation).

Taking into consideration the situation analysis you prepared in Assignment 3.1 and the product mix you developed in Assignment 4.1, answer the following questions about the AGRI Venture Marketing Campaign:

Who should manage the advertising program?

How much should be spent on advertising as opposed to other forms of communication?

To whom should the advertisement be directed? Who is your target market? Provide demographic research to support your assumptions.

What should the ads say about the product?

What types and combinations of media should be used? Develop a matrix of your strategic marketing mix.

How long should the advertising campaign be in effect before changing ads or themes?

How should the effectiveness of the advertising campaign be measured, and how will the campaign be evaluated and controlled?
Your paper should be 3-5 pages of writing, double spaced, Times New Roman, 1-inch margins, 11pt or 12pt font, and use APA formatting for all citations/references.

AGRI Venture Case Study.pdf. )(Add intext citations that include the page number of where the cition is form) (Add page outline)


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