What variables of segmentation are you using to construct this segment?

Hi I need a power point presentation done for Advertising communications with at least 6 slides with speaker notes that entails intext citations and a reference page in Apa format. Here is the advertisememnt : Designed with a comfortable, upright posture and a sturdy build, the Cruiser by Sandbar is a bikedesigned to suit your lifestyle. Available in a variety of colors and with a full accessory package, theCruiser is a bike you can use to tell your story.Price Base: $250.00Features Stylish fenders for the classic beach cruiser look Frame: All aluminum frame Gearing: Single-speed Rims: Alloy rims are stock, though options are available Pedals: StandardSelected Options Handlebar Basket: $25.00 Cup Holder: $15.00 Bell: $10.00 Handlebar Lights: $25.00 Reflector Package: $30.00About Sandbar: Sandbar is a new lifestyle brand based in Los Angeles and targeting teens and youngwomen. As a new company, it has grown primarily through social media advertising. Sandbar recentlyfound success through leveraging Instagram influencers to push its brand. The Cruiser represents a newmarket for Sandbar. Here are the instructions:At your firm, new associates are asked to create a mock client pitch for feedback from their managers and other stakeholders in the firm. As this is a presentation to internal stakeholders, Charlie has asked that you be explicit in addressing the reasoning behind your advertisements.Client Pitch: When you are developing a persuasive advertising campaign, it is important to consider your target audience and product to determine what media, persuasive techniques, and design elements you will include. As part of your pitch, include the following elements:Analyze the target audience for the advertising campaign. In your analysis, address the following:What market segments does your advertising campaign target?What variables of segmentation are you using to construct this segment?Describe the persuasive techniques used in each advertisement. In selecting these persuasive techniques, consider the following:What techniques will be most effective in persuading the target audience to make the purchase?What appeals can be used in different advertisements?What is the intended outcome of the appeals and persuasive techniques used?Justify the choice of platforms used to deliver advertisements to your target audience. In justifying your choice, address the following:Why did you select the platforms for your advertising?Why are these chosen platforms effective channels to reach your target audience?How do the channels and messages align?Defend design decisions with regard to the needs of the target audience. In defending your design decisions, address the following:Explain what elements you incorporated in each advertisement prototype.How do the design elements used work to motivate your target audience?Defend design decisions with regard to the intent of the advertising campaign. In defending your design decisions, address the following:What design decisions were applied to demonstrate the persuasive techniques and messaging?How do the design decisions connect with an overall cohesive campaign?What design decisions are represented to appeal to and motivate the target audience?Advertisements: As part of your pitch, your supervisor has asked you to create two advertisement prototypes that are targeted at an appropriate audience and leverage appropriate media and persuasive techniques.Create two advertisements, unique in design and medium, that are aligned to client goals and leverage appropriate technologiesIncorporate a clear call to action in both advertisementsHere is the link to the the trend analysis:https://bradedmondson.files.wordpress.com/2011/11/the-us-bicycle-market-a-trend-overview-report.pdfBelow in the file section I have sent a screeenshot of the bicycle advertisement.