Your friend, Lisa Ryan, is opening a smoothie shop that will sell a variety of smoothie drinks in…

Your friend, Lisa Ryan, is opening a smoothie shop that will
sell a variety of smoothie drinks in the $5 to $7 price range. When you ask her
if she is worried that the steep price of her smoothies might encourage
prospective customers to buy a soft drink or a sports drink instead of buying
her product, Lisa says: “You are right. This is a real concern I have. Is there
anything I can do to discourage potential customers from making such a choice?”
What information would you provide to Lisa in response to her question?